The art of persuasion and how it works in design - Joris Fonteijn, Crobox
In this episode, I talked with Joris about what is Persuasion and how does it work. What are persuasion principles, some examples and we deep dived into a couple fo case studies with Booking.com and other companies.
Joris Fonteijn specializes in behavioral change (influencing human behavior with the use of scientific theories on social influence). His knowledge and skill set enables him to perform in a wide range of fields: from developing effective communication signs for changing behavior, to advertising, change management and consultancy. He currently works as Senior Persuasion Analyst at Crobox.com.