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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

Building deep expertise, Positioning, Finding focus - David C. Baker, Author

Building deep expertise, Positioning, Finding focus - David C. Baker, Author

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Available on: Soundcloud  |  iTunes


David C. Baker is a speaker, author of 5 books, and a consultant. He worked with 750+ firms and in-house departments under that umbrella, and more than a hundred thousand others have been through his seminars or attended a speaking engagement. His most famous and recent book is the Business of Expertise, where he talks about on how to build deep expertise and stay relevant in the modern days as an expert. He is also one of co-host of 2Bobs, together with our previous guest Blair Enns.

If you are an entrepreneurial expert selling advice for a living, you’ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches, and is written for experts in the trenches.

What I really love about David is that he is straight on point with everything you need to know and do in order to be seen as an expert. This podcast episode is short but full of practical advice on how to position yourself, how to be seen as an expert, what not to do as an expert and many more. 

You can get David's book via the website or Amazon.


If you enjoy the podcast you can leave a review on iTunes and subscribe for weekly episodes. You can follow the podcast on all major platforms: 

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Human Development Model, Design process, Creating great products - JD Hooge, Instrument

Human Development Model, Design process, Creating great products - JD Hooge, Instrument

Importance of design & How And Co is built - Martin Strutz, AND CO

Importance of design & How And Co is built - Martin Strutz, AND CO