Human Development Model, Design process, Creating great products - JD Hooge, Instrument
JD is a Partner and Executive Creative Director at Instrument. Since 2000, JD has created digital experiences for cultural institutions and companies large and small. Current clients include Levis, Google, Airbnb, and Dwell.
We talked about how Instrument changed their HR model to a Human Development one and what are the benefits of it, what is his own design process and principles, how great products are created and much more. In the end, we discussed how companies can keep innovating and create a creative environment, and we got a bit more personal in the end with our blitz questions.