When everybody zigs, zag - Marty Neumeier, Author
In this episode, I had the pleasure of talking to Marty Neumeier, author, designer, and director of transformation at Liquid Agency. We talked about what is a brand, why customers are in charge of your product, how to differentiate yourself on the market, and how to create a culture of constant innovation.
Marty has written several best-selling books, including, The Brand Gap, outlining how to bridge the distance between business strategy and design. When Marty is not lecturing or writing, he is facilitating inspirational workshops or providing consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter, and Patagonia.