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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

Why More Data is Not The Answer

Why More Data is Not The Answer

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If it were a logical answer, we would already have found the answer .
—  Rory Sutherland

Many years ago, when we just started using the buzzword “big data”, a lot of people thought it’s the magic pill for all of their product or comapny failures, problems and future success. Most people still believe that vast amounts of data can provide better solutions than a person who doesn’t have it but knows human behaviour. But somehow we again don’t hit the sweet spot, why’s that?

Read the full article on Medium

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