Designing Perceptions Instead of Solutions
Why a solution to a problem in the 21st century may not be the answer and why sometimes we should focus on what users feel rather than what they see.
What if we switched the food that is served in a restaurant with a Michelin star with one that does not have one, and vice-versa? Chances are you wouldn’t notice a difference. What if I told you that travelling faster by train from point A to point B and saving one hour of time difference would cost you 6 billion in renovations and constructions, but if you just installed a high-speed internet nobody would give a cent about that 1-hour difference?
Further reading, watching and more about Rory Sutherland:
Rory Sutherland’s TED Talk 1 and Talk 2 to get you started
Thinking, Fast and Slow by Daniel Kahneman to keep you going
Human Action: A Treatise on Economics to broaden your perspective
