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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

Gamification: Rewarding Users With Points - Pt.3

Gamification: Rewarding Users With Points - Pt.3

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You can also listen to the episode on Spotify or iTunes

Systems that help us level up in real life, by providing us with voluntary obstacles related to our real-world activity and by giving us better feedback, can help us make a better effort.
— Jane McGonigal

One of the main reasons why games such as World of Warcraft gained popularity in the early days is because of the real-time feedback they provide. All your actions influence your avatar’s image and its stats which grow with every level. And you can see all this progress enforced by flashing stats +1 stamina, +1 intellect, +1 strength in front of you.

Why real-time feedback works? 

It is because we enjoy seeing immediate progress of our actions. That’s why, sometimes, life is so boring for many. You don’t know the progress of your efforts in months or years. In a game? After every action or quest finished, you receive a trophy, points or earn experience that levels you up. And that’s a vital gamification element we miss in real life — something that will show how good we did. (+1 karma)

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Compared with games, reality is pointless and unrewarding. Games help us feel more rewarded for making our best effort.
—  Jane McGonigal, Reality is Broken
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Also, below is a basic example of how an avatar could progress based on a user’s level. The illustration can be richer with more details in appearance (depending on the context of your app).

gamification_avatar_progression.png
 
 

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Design Sprints at Heineken, Thinking Process, 10x Mindset - Marco Wijnakker, Applified

Design Sprints at Heineken, Thinking Process, 10x Mindset - Marco Wijnakker, Applified

Gamification: The Importance of Failure - Pt.2

Gamification: The Importance of Failure - Pt.2