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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

Human Behaviour, 7 Stages of Action in Design, Root Cause Analysis

Human Behaviour, 7 Stages of Action in Design, Root Cause Analysis

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Listen to the episode on iTunes or Spotify

The reasons for deficiencies in human-machine interaction are numerous. Some come from technology limitations. Some from self-imposed limitations. But most of them come from a complete lack of knowledge on how human psychology works.

Why is it happening?

A couple of decades ago everything was done mostly by engineers who treated human behaviour with logic. Nowadays, the landscape changed a bit, but we still keep using an engineer like mentality. Some of us say that “I understand myself, this means I understand people!”. Well, it’s not that easy. Humans are quiet complex, and there’s still a lot to learn about us. And those who never studied human psychology think it is pretty easy.

Some people take an extra step and say that “Only if our users would read the instruction manual, then everything would be fine.” In the modern world, we are trained to think logically and rationally. As a result, we come to believe that all people are the same. And we can’t do too much about human flaws, rather than adapt around them. In the episode, I also talk about 7 stages of action in design, and other human behaviour principles.

 
 

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Principles That Influence Our Behaviour

Principles That Influence Our Behaviour

Design Sprints at Heineken, Thinking Process, 10x Mindset - Marco Wijnakker, Applified

Design Sprints at Heineken, Thinking Process, 10x Mindset - Marco Wijnakker, Applified