How Not to Design a Product Like Everyone’s Else
Have you ever been searching for a product that could solve your needs but could not choose one because all somehow look the same? Or it becomes harder for you to choose between 2 services because they offer the same features? The only thing that differentiates them is their design, but even that somehow becomes the same. So why do all products on the market look the same with little difference?
Before I answer that question, would like to clarify something. To create a great product that solves a need, you must have a human-centred design approach for that. An HCD process is an ideal state that all aspire to, but almost nobody gets there. Most companies can’t get to that state because they have a disease called featurist. What is the primary symptom? Constantly adding features to your product.