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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

How Not to Design a Product Like Everyone’s Else

How Not to Design a Product Like Everyone’s Else

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This podcast episode was an article that I published on my Medium blog.  For a more in-depth analysis of this topic, go an read the article. You can also listen to it on Soundcloud or iTunes.


Have you ever been searching for a product that could solve your needs but could not choose one because all somehow look the same? Or it becomes harder for you to choose between 2 services because they offer the same features? The only thing that differentiates them is their design, but even that somehow becomes the same. So why do all products on the market look the same with little difference?

Before I answer that question, would like to clarify something. To create a great product that solves a need, you must have a human-centred design approach for that. An HCD process is an ideal state that all aspire to, but almost nobody gets there. Most companies can’t get to that state because they have a disease called featurist. What is the primary symptom? Constantly adding features to your product.

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Pixar's Braintrust - Why it is Important For a Creative Culture

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