Creating value through branding and storytelling - Jess Williams, Communal Creative
So much positive energy, passion, and knowledge in a long and meaningful conversation with Jess Williams, the founder of Communal Creative. What is this episode about? There is a bit for everyone. We discussed the early days of Birchbox and Thrillist and how Jess was leading the team of creatives and how much amount of work went into stepping up the product game for Birchbox. What challenges she encountered at these companies.
She shared a lot of personal stories on how she builds Communal Creative, how she found/finds clients, her work approach, what it takes to build a great brand and product and much more. Also, an in-depth look on how she on-boards new clients and what is the process of kickstarting a project with them.
Jess Williams is an experienced Creative Director with deep roots in startups. She is the Founder and Creative Director at Communal Creative, a branding and design studio in NYC. Previously she was an early stage employee and executive at Birchbox, she led the creative team through over four years of growth. Prior to that she was the first Creative Director at Thrillist, focusing on the digital product and designing for the JackThreads acquisition.