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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

Scramble, Design thinking, Staying focused on your mission - Marty Neumeier

Scramble, Design thinking, Staying focused on your mission - Marty Neumeier

Available on: Soundcloud | Apple Podcasts

I had the pleasure to speak with Marty Neumeier for the second time on the podcast. On this episode we discussed many new things, including his new book Scramble. Marty is also the author of Brand Gap, Zag, Brand Flip and other bestselling books.

If you are a designer or business owner, then this episode is for you. We covered a lot of interesting stuff with some real-life examples:

  • How to bridge the gap between business needs and design;

  • Why it is essential to know how a day in the life of your customer looks like;

  • Why companies lose focus on their mission and how to keep it;

  • Working on your long-term strategy;

  • How to onboard your team with new ideas;

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More details about Marty's book:

Download Ebook  |  800 CEO Read  | Amazon US



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