The Problem With Online Reviews
There is a problem with online reviews and I want to hear it out. We have to start designing better online behaviour, because the current one leads to some bad incidents. For example, I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a non-Starbucks, coffee.
Some companies keep manufacturing certain products only because 10 years ago they received so many 5 stars on Amazon, that it’s almost impossible to retire the product.
My Uber score is 4.7, and the only “bad thing” I do is the lack of conversation with my driver. I always say “Hello”, “Thank you”, “Goodbye” and leave some tips. So apparently for not talking you still get a low score.
Once I was working for an e-commerce shop, and I was having a discussion with a customer about his shopping experience. He gave 3 stars to a product because the delivery guy was rude to him. Meanwhile, the delivery company has nothing to do with the shop itself. And of course, you can’t blame him. But it’s our job to make it harder for people to leave delusional feedbacks and encourage more well-thought and constructive criticism. The rest is in the episode ;)
You can read the full article on my Medium Blog.