How to Design Products for People - Ryan Singer, Basecamp
Ryan Singer is the Head of Strategy at Basecamp. Through over 15 years at Basecamp, he has designed features used by millions and invented processes our teams use to design, develop and ship the right things. These days he's more focused on strategy and that means understanding what their customers are trying to do so they can make the product more effective and coherent.
About the Episode
In this episode, Ryan shared his philosophy on how to design simple and human products, how Basecamp works when implementing new features and updates. I truly believe this episode can be eye-opening to many designers and companies that are trying to fix their products or simply improve them with multiple features. It will help you to see a clear picture of what to do next and what are you doing wrong with your current product. Also, at the end we dived deeper into what are the most important lessons Ryan learned during 15 years of work at Basecamp which I believe could bring a lot of value to some people.
Basecamp is used by millions of people and having such a strong view and philosophy on how the product and the team should work is important. Because in the end, it allows building a simple and human product.
So much fire hasn't been on this podcast since the last episode! Don't forget to let me know your thoughts about the podcast down in the comments and I will join you for a conversation.