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Hi.

Welcome to Laroche.fm. I am Eugeniu, the host, and I document how great people design products, brands and their strategy behind it. Hope you enjoy the podcast!

Stop Asking Users What They Want

Stop Asking Users What They Want

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On this episode I will talk about a recent article I wrote on Medium called - Stop Asking Users What They Want. It seemed like an interesting topic to me that a lot of companies base their decision making solely on the research they just did about their customers. I believe that this is not the best approach and there is a better way to go about it. Hopefully this short episode will bring you some value on how to approach user research.

Watching people’s behaviour is more revealing than listening to what they have to say. There’s also the same problem in the social sciences with questionnaires. They are usually answered aspiration-ally. For example: “are you a generous person?” And people will say “Of course I am!” 
—  Isabel Behncke
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Why Small Teams Win And Bigger Ones Fail

Why Small Teams Win And Bigger Ones Fail

Scramble, Design thinking, Staying focused on your mission - Marty Neumeier

Scramble, Design thinking, Staying focused on your mission - Marty Neumeier