The Problem With Product Roadmaps And How to Make Them Better
This podcast episode appeared initially as Medium article. Make sure to check it out for a more in-depth analysis of the subject and subscribe for future articles.
What should our product team work on today? The answer is usually on your product roadmap. It contains a list of features, ideas, tasks to do, small and big projects and multi-team efforts that must be achieved. Along with that, all of them have a deadline. So everyone can grab a task from the roadmap and not worry about what to do next.
The problem is that in this case, we focus on business output than the outcome. We focus on the next feature to build and timeline rather than focusing on: what business problem are we solving? What customer problem are we solving? How we make their lives better? How is it adding value?
Roadmaps are the root cause of most waste and failed efforts in product organisations. They are a graveyard for more than half of listed features and ideas that will never succeed.
You can listen to the episode or read my article on the subject. And don't forget to read Inspired by Marty Cagan for a more in-depth analysis of the subject and other product management issues.